The 2 Worst Months to Advertise in Social Media
In the world of advertising, not all months are created equal. Some are paved with gold, while others are littered with financial landmines.
Let’s talk about the notorious November and December — months that can spell disaster for the unprepared marketer.
The Season of Spending Spree
For e-commerce businesses, the end of the year might as well be a scene straight out of “The Great Gatsby,” with money flowing faster than champagne on New Year’s Eve. People throw money at Black Friday deals with the kind of enthusiasm reserved usually for catching the bouquet at weddings. And let’s not forget the Christmas frenzy, where the average shopper’s motto seems to be “Buy first, think later.”
If your business revolves around products that can be wrapped up with a nice bow, then by all means, jump on the holiday bandwagon. It’s never too late to take advantage of the holiday season’s shopping bonanza. Remember, Black Friday isn’t just a day; it’s a weekend affair stretching to Cyber Monday.
Nightmare Before Christmas: When Not to Advertise
Now, let’s switch gears to the other side of the spectrum — apps, luxury services, and personal brands. If you fall into this category, November and December might feel less like a holiday miracle and more like a scene from a horror show. The e-commerce giants will outspend and outshine you with the effortless grace of a Hollywood starlet. Trying to outbid them? That’s as futile as trying to teach a fish to climb a tree.
January: The Advertiser’s Hidden Gem
Fear not, for every cloud has a silver lining. Come January 1st, the advertising world is your oyster. While everyone else is nursing a holiday hangover, you can capture the attention of an audience that has just vowed to make smarter choices. From January to early February, the digital marketplace is as quiet as a monastery, offering lower costs and better ad visibility. This is your chance to swoop in and grab double the leads, followers, or subscribers at the cost of one. Imagine it: two for the price of one, like an infomercial that’s actually worth watching!
Don’t Miss the Post-Holiday Party
So, if you’ve been holding off on advertising, or if you’re nursing wounds from a November/December campaign gone awry, the start of the new year offers a redemption arc worthy of a blockbuster movie.
Need more insights or a strategy tailor-made for your unique needs? Feel free to drop me a line at info@jjmarketingfamily.com — let’s make sure your next campaign is more “roaring success” and less “roaring fireplace consuming your ad budget.”
